are you using multimedia and video in your current website? If you don’t already have a website, are you planning on including video and other types of multimedia when it comes to designing and developing the site?
If you haven’t considered adding video to the design of your new website, you should really consider rethinking your overall plan. Because video is super important when it comes to the overall conversion ratios of a business website in today’s Internet market. Let’s face it folks, people are just plain lazy. They really don’t want to have to read all the text that your site contains an order to learn about whatever it is you do, your products, and your services.
Nope. What they really want is a quick easy video that tells them exactly what it is that you do, all from a simple click of the mouse. Think about how many times you click the play button on a prominent video when visiting a website. I’m betting it’s more often than not. The reason I’m so sure is because I’ve seen the actual conversion ratios of our business customers before and after when moving to a more interactive, video inclusive design. The increase in overall conversions is often astounding.
Just recently we redesigned the website here at McAllen Website Design, and I can tell you from our own personal experience that our overall contacts and conversions have increased substantially from where they were with the old design. Some of that may be due to the design itself, but I’m sure a lot of it is the actual addition of video to the front page of the website.
It’s one thing to read about what a company has to offer. It’s a whole other thing to watch it on a video. It’s faster, it’s more interactive, and it’s often even entertaining. Resulting in customers that are happier and more informed.
Want more business on your business website? Consider a redesign that includes the addition of video and other interactive multimedia. You’ll be glad you did.
Do you need help adding video or multimedia to your website? Give us a call today at 800-818-6286 for a free call consultation and let us show you how easy and affordably video can be added to your website.
Tags: interactive, sales, upgrades, videos